External Link Research is time well spent

Once your on site optimisation is complete your attention should
move to off site optimisation and link quality begins with link research

Link Researching and why you should research your links carefully

The only goal of Link Research is to find external website's that you can place an outbound link to your website (creating an inbound link to your site). There are plenty of sites you could place your website link on but by researching only relevant link positioning from trusted sources, you will help in improving your website natural search result positioning long term in the majority of search engines.

Gaining top organic positioning is the goal of all SEO work and as a professional SEO company DeGal SEO can only re-stress the importance of your link research in placing quality of links above just pure quantity of links when obtaining sites to link from.

Any link research should also look to gain relevant traffic as this will lead to visitors who will find your website useful and take in your web content and act as marker's of your websites authoritive relevance to the search engines. Aiming to put your website in the sight of people who will find it's content useful is a far more important element of link research than in just securing 10,000's of irrelevant inbound links!

Link Research - the short term cost of link research is paid off many times over in the long term effect to your SERP rankings”

Points to consider when Link Researching

  • Relevance - Is the website's web page, where your link is to be placed, relevant to your website or content - if not than can you justify why your site would have any interest to the visitor of that site if they clicked the link to your site?
  • Destination - What is the best landing page to have for your link. Your home page may not be the most relevant page and by forwarding traffic to the most relevant internal page you are improving user experience and relevant content delivery.
  • Other Outbound Links - As the search engines will also be seeing the other website's the page links to are they also relevant to the link positioning. If your link is surrounded by other irrelevant links then the search engines are not likely to consider the link source page as a trusted or relevant resource and this may impact your own sites standings!
  • Link Coding - Look at how the links are hard coded by the website. Do they use JavaScript or <rel="nofollow"> tags - if the answer is yes the links will send traffic but the link won't be seen by the search engines as an inbound link to your site so for SEO there will be no relevance (This usually applies to paid advertising links as it is the search engines way of distinguishing between natural links and paid for links as many of the search engines say paid for links will not be considered in terms of link ranking)
  • Competitor Analysis - This is often an overlooked form of link research. By analising the resources where your competitors have external links you can see if any of these could be relevant places for your own site. You can use the search engines themselves to see the links that they have indexed for another competitor site.

Checking Backlink's to a website in Google's Search Engine (who links to my competitors website)

It really is a simple case to use the Google Search Engine to see what sites link to a particular website. All you need to do is enter the word link: followed by the website url you wish to check. Ensure you don't enter any gap between link: and your web address url - type this to check for Google Backlink's link:www.anyWebAddresss.co.uk

Link Quality is key to your Link Researching

Understanding the importance of link quality is crucial before you embark on researching links. We have dedicated a page to providing advice and information on Link Quality

Visit the DeGal SEO Link Quality advice page

Backlink Research Tools

A couple of links that help with checking for
website backlink's

  • You can do more in the Google Search box than just enter keywords or search phrases. Search for sites that link to you, what Google has in it's index for a particular website and what the Google cache is for a site amongst other options that are useful to all search engine optimisers
    Google's list of advanced search options for google search operators.
  • Google Webmaster Tools allows the official website owner to view comprehensive data on backlink's Not so helpful for link researching your competitors but does allow you to check what external links exist for your site.
    Sign up to Google Webmaster tools here

We are totally confident in sending you to the above link scheme information pages in Google as we feel these articles reinforce all that we have said on this page and our site with regards successful search engine optimisation.

We have a large number of sites we are actively optimising and we stay on top of all information released from the search engines regarding best practices. By all means contact us for examples of our previous SEO work for businesses.

We believe in transparency and happily reveal most of the methods we adhere to when undertaking SEO work within this site. Once you hire us as SEO consultants we will keep you fully informed of all our actions and provide ongoing reports and assistance as required so you can be safe in the knowledge we only utilise white hat methods.

Contact DeGal SEO re Link Research

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