Internal Link Architecture that is Fit For Purpose

A main part of Website Structure for SEO is ensuring there is a
well thought out internal link architecture structure in place

What is meant by internal link architecture when applied to a website?

Internal link architecture applies to how every one of your website's web pages link to each other. Depending on your website and it's goals how the website is structured can make a massive difference to its overall success or failure. Thinking about what the business website has to achieve and how, through a well thought out link structure, this can be achieved should be one of the earliest steps in the website's design

A clearly defined and logical route through the website should be made clear and apparent so all web visitors can get to the pages or information they require as quickly or as easily possible. Aiming to limit the amount of clicks they need to achieve their goal is one of the crucial parts of link architecture optimisation.

Internal Link Architecture - if you annoy users or search engines to the point they can't access and use your site it doesn't matter how good your content is they will just not see it”

An example of the link architecture planning of a website

The goal of this very website is for businesses to contact DeGal SEO to undertake SEO work. No matter what page you are on you are only ever 1 click away from the contact page. The home page provides direct links to multiple forms of contact pages (SEO analysis offers plus the contact page itself) - it also provides access to all of our website's SEO page resources.

With our external and targeted advertising we bring users direct to the action pages we deem most relevant for them bypassing any need for then to have to work out or navigate through our site to find what they need. We do allow users the option of total site navigation from any of our web pages though if the user wants to utilise this. Our aim is to create a simple yet useful website with good link architecture and ease of use for all website visitors.

Each of our web pages links to all the others in a standard method so the user get's used to how to navigate through our site and select multiple pages that may be of interest to them. The goal of every page is to demonstrate our SEO knowledge and help you build confidence in us as SEO specialists to the point you feel confident to contact us to discuss your business website requirements.

If your business website is hard to navigate or forces the user to have to work to find the easy way to achieve what ever goal they visited your website to achieve, then you run the risk of losing them as a customer so think about your website structure carefully!

How to plan the internal link architecture

Our advice to you when beginning your website is to list all areas of content your website is going to cover. Work out a structural hierarchy with headings, sub headings, complimentary subjects. Create a large spider diagram on paper if it helps. Ring and join with links the pages that have cross relevancy to other pages.

When you have finished you should have a pretty good site structure mapped out with a clear idea of what the internal link architecture should be. You will be able to see the topics that have the most link relevancy within your website and the strong advice would be to then use these as your main navigational buttons.

Again you can always use drop down and expandable menu's to provide the clear and concise internal link structure for your business website. Your goal is to aid visitors whilst they surf your site. A user friendly link architecture adds value to your website by helping user experience and this will be rewarded in the SERP's long term!

Web Site Structure

Website structure is strongly linked to internal link architecture so use the below link to learn more on site structure for seo

Learn all about SEO web site structure with this page designed to offer advice on structuring your website

Search Engine Optimised internal link architecture

a highly relevant business website comes through pre planning your sites link architecture and then highly optimising each page

Internal link architecture can be totally ignored by non professional web designers or SEO consultants. To them just the fact the website is designed and viewable is enough.

Sometimes there will still be individual optimised pages but if these are hidden by a confusing or poor link architecture then the results achieved by the business website will not offer good value ROI (Return on Investment) long term.

Internal Link Architecture is usually poor in ready made and low cost website's that market themselves on their free or very low value as a major selling point. The design of these type of website's is usually based on a generic template or platform. We design bespoke website's tailored to every individual businesses needs so we can totally focus on creating the very best internal link architecture for your website.

Take advantage of our free SEO analysis to find out how well your current website internal link architecture is

Free basic web site Search Engine Optimisation analysis

A basic Web SEO Analysis for FREE - this will look at your current web site and give you a snap shot of how well optimised for the search engines your site currently is.

Click here now for your FREE WEB SEO ANALYSIS…

DeGal SEO have a large number of sites we are actively optimising and we stay on top of all information released from the search engines regarding best practices. By all means contact us for examples of our previous SEO work for businesses.

We believe in transparency and happily reveal most of the methods we adhere to when undertaking SEO work within this site. Once you hire us as SEO consultants we will keep you fully informed of all our actions and provide ongoing reports and assistance as required so you can be safe in the knowledge we only utilise white hat methods.

Contact DeGal SEO re internal link architecture

Please use the web form below to contact DeGal SEO with any enquiries related to SEO internal link architecture.