Google Analytics is the ideal free website monitoring tool for tracking all statistics related to visitors use of your website and your business website's search engine visibility

When trying to achieve top search engine rankings including Google
it makes sense to utilise the free tools Google make available!

Google Analytics as a website performance tool

Google Analytics is a free program. It is used to monitor traffic and visitors to your website. It also provides information on where the traffic has come from - Direct // Linked // Search Engines. Within these sections you also get detailed information on the keywords used by real people in finding your site and how these visitors then interacted with your website.

As the goal of website SEO is to rank high in the natural search positioning's it only makes sense to use and utilise the tools Google (the biggest and best search engine) provide for monitoring and improving your business website.

Google Analytics - for something that is free the information it provides when interpreted properly is truly amazing. Modify and tweak your website as you analise every small detail”

Google Analytics quick feature list

Google have designed Google Analytics as an enterprise tool allowing you to effectively track your website's marketing performance. As most small to medium businesses don't sell via the web these goal based features can be modified to show time on page or page view targets etc. Use Google Analytics to

  • Monitor all traffic and it's use on your business website
  • Track full use of your website by visitors - pages viewed, time spent on site, entry and exit pages, visitors location
  • Judge what keyword search terms are providing you the most traffic and tweak the website to desired performance levels
  • Easy to use and explore the wealth of website statistics and reports
  • Set Goals to monitor your website performance

Installing Google Analytics

DeGal SEO install Google Analytics on all our website's and where possible all our SEO jobs as well. The process of installing Google Analytics is simple to do if you have a small amount of website coding knowledge and access to your website's server for uploading files.

Create a Google account and then sign in to Google Analytics (link to sign in page can be found to the right). Add the website you wish to install Google Analytics to your Analytics account panel. Follow the on screen instructions for setting your location and time zone. You will then be given a script to install at the bottom of every page you wish to be tracked.

Google Analytics Code placed just before closing body and html tags

The script needs to be placed just before the closing body & html tags (above is the script installed on this page!) at the foot of your coding. Once installed on every page you wish to be tracked upload the files to your server and Google Analytics is up and running and automatically monitoring your website!

Don't forget to mention in your privacy policy that the site runs Google Analytics as this is a term of condition of use. Google even provides the text for you to use if you don't want to write your own version.

The ultimate website tracking tool

Google Analytics really is the best website tracking tool available for FREE! As a SEO company the information provided by the very program you are attempting to perform well in is invaluable.

As a business owner you really can monitor marketing performance and ensure your business website is used as an efficient marketing tool. Also track for yourself over time the efforts of the SEO work - see for yourself the increase in search engine traffic from the efforts of DeGal SEO plus track any links and how much "targeted traffic" they really bring.

Google Analytics Links

Below are a few free resources you can use to
learn more on Google Analytics

  • Watch the Google prepared video on Google Analytics. This shows you briefly how the program works and some of the information you can get on your website usage.
    Click here to watch the tour video on Google Analytics.
  • Google have a complete online learning resource to become an expert in Google Analytics. Take the lessons and become an expert in interpreting your website data.
    Google Analytics online course.
  • Run Google Analytics on your website now. Simply click the below link and create a Google account (or use an existing one if you have one). You will need access to your website hosting to successfully install and run Google Analytics.
    Click here to get your Google Analytics account.

Contracting DeGal SEO to undertake your web sites SEO work is your guarantee of the very best possible when it comes to optimising your business web site. Google Analytics is a completely impartial tool that provides you with reliable statistics and information on all aspects of your businesses website performance.

No in-house generated reports or vague statements of increased traffic from suspicious SEO companies!

We have a large number of sites we are actively optimising and we stay on top of all information released from the search engines regarding best practices. By all means contact us for examples of our previous SEO work for businesses.

We believe in transparency and happily reveal most of the methods we adhere to when undertaking SEO work within this site. Once you hire us as SEO consultants we will keep you fully informed of all our actions and provide ongoing reports and assistance as required so you can be safe in the knowledge we only utilise white hat methods.

Contact DeGal SEO re Google Analytics

Please use the web form below to contact DeGal SEO with any enquiries related to Google Analytics.

Black Hat SEO

In contrast to White Hat you have Black Hat techniques

This page has been all about White Hat SEO techniques but to fully understand what you can ethically do you also need to know what is deemed un-ethical - or Black Hat Techniques - as it is commonly referred to.

The DeGal SEO guide to Black Hat Techniques…